2.1 Introduction to Strategic Analysis

Explain the importance of matching strategy to a specific business.

Differentiate Between Planning, Craftng, and Emergent Strategies

Use SWOT and PESTLE Analyses to evaluate companies.

Explain how mission and vision statements can improve an organization.

Define Points of Parity and Points of Differentiation.

Describe various organizational resources that impact a company's strategy.

Describe the components of a Balanced Scorecard and Product Revenue Analysis.

Evaluate the competitive advantage of a company using the VRIO Framework.

Explain how Internal and External Evaluation Matrices are used.

Use the McKinsey 7S Model to describe how various parts of a business are interrelated.